What is Bounce Rate?
This is the proportion of people who visit a specific site who leave after having viewed a single page on the site. This is the proportion of users who view just one page of your website at a given time and then move to other websites. If we are talking about an ideal bounce percentage it’s less than 10 percent. Sites with bounce rates under 10% are considered to be one out of one million. A higher than 90% of bounce rate suggests that users aren’t attracted to your website. The average bounce rate for medium-level sites is from 40% and 80 percent.
If you notice something similar on your blog, users come, but they are not able to spend a lot of time on your blog’s content. This is why the bounce rate for your blog is growing quickly so that it is possible to conclude that there’s something wrong with the blog that visitors are not happy with.
If you can translate how to calculate the Bounce rate of your blog using mathematical terms and comprehend what is known as the Bounce Rate Formula and the formula, you will quickly comprehend the concept as follows. If 100 people came to your blog over a day. 70 % of visitors came back after visiting your blog. Therefore, in this case, the bounce rate for your blog would be 70 percent.
How can you reduce the bounce rate?
Find the right people to visit your site
Your aim should not be to attract the most traffic to your site but rather to attract specifically targeted visitors. Anyone interested in games might like to explore a little scientific research or browse through websites. So, you should try to attract only those users to your site that are interested in the subject.
To do this, you must select the appropriate keywords for your content. Create multiple pages that contain lots of original information on your blog or website. Make sure you have a great Meta description and a title to be displayed on Search Engine. It is also possible to use advertising to get more specific exposure.
Improve Usability
Nobody wants to go to a site that is not a pleasant one to view or one where the experience of visiting various pages isn’t pleasant. In addition, if the way to navigate a website isn’t ideal, and users struggle with browsing and using it. It is essential to create a way that draws readers to come to your site and browse. Pick a good font and make sure you maintain the font size so that it’s easy to read.
Don’t use excessively bright or light shades. Make sure that you mix colors and other things to match the design of your website in a manner that people enjoy and would like to explore your site for more.
Be sure your website is responsive and responsive on any devices and displays. It is crucial to ensure that your website is mobile-friendly because mobile traffic is greater than desktop users.
Minimize Page Load Time
The speed of your page loading has a significant impact on increasing the bounce rate. If your blog page is taking longer to load and load, many people will visit the site before it is loaded fully. These will be counted in the bounce rate.
Thus, be sure to take good care to ensure that your blog loads quickly. Speedy Web Pages are not just one factor that can reduce bounce rates and reducing bounce rates, but as per Google they also consider it to be an important element for SEO and rankings.
• If a webpage is taking less than 1 second to load, it’s the ideal loading speed.
• Loading times ranging from 1-to-3 seconds are more than the average.
• 3-7 seconds means that the average remains the same.
• If it’s longer than 7 seconds, it’s a sign that you are Very Poor.
This is why you must remember those two points must limit the speed of your page one second, or one to three seconds. To achieve this, you should use AMP or Cache Plugins and only include the images in your post that are required, and do not include unnecessary images, making the pages heavier.
Provide Quality Content Only
The quality of content you provide is tied to the image of a website. In addition to Quality Content, you can grow the audience of your site and manage your site with success over the long term.
A few tips on this subject are listed below, and following that, links to some of our most useful articles are provided for your use:
• Each page on your website must be unique in its purpose.
• Make sure you use appropriate titles and subheadings in all of the text.
• Only target people who are interested in the area of the content, and use niche-specific keywords to do this.
• Keep your content error-free.
• Use the correct media throughout your content like videos and images.
Update the old content periodically
The issue with a lot of bloggers is that they just think about updating the content on their blogs but don’t think about or even consider their old blog posts. This is a huge mistake.
One of the fundamental principles to be successful in blogging is to ensure that your blog posts are always fresh as well as your old blog posts up to date.
If you’ve published an article on your blog 6 months ago or a year ago, in which you explained what was Keyword Research? Being old on these posts doesn’t make much distinction because it is all about keyword research. The definition was the same six months ago, and it’s the same now and will be the same in the days ahead. Yes, if you wish to improve the way you write it according to your preferences, then the issue is completely different.
However, if you’ve written an article where you’ve described the steps of an App or Software, such as how to set up Yoast SEO? This could be because of updates to the process of setting up 6 months ago, many things have changed. Therefore, it is necessary to keep updating these posts regularly.
Since many people continue to do that task step by step following the guideline provided in the article, but when your blog post isn’t regularly updated, they will face lots of difficulties following these instructions. Because of this, they may quit your blog and move to a different website and the bounce rate on your website starts to increase.
Use Internal Linking Smartly
Internal linking is an important aspect when writing any SEO-friendly content and decreasing bounce rate. When I say internal linking, I’m referring to linking other articles that are relevant to the article within the middle of an article.
If you wish to, you could also include these articles in the middle that the reader is interested in reading. This is one of the most effective methods to keep your visitors to your site for a long period.
While you’re doing internal linking, you should remember that any blog post you’re linking will open in a new tab following the click. In this way, the article the user is reading be read completely, before going to the second tab to read the post linking to it also. In this way, you will be able to decrease the bounce rate of your blog significantly.
Make Blog Mobile Friendly
In the present websites of any kind have the most mobile users. Around 70% of users use mobile devices to access your site. This means that you must be attentive to optimizing your site to be mobile-friendly
Today, most WordPress themes are mobile-friendly however if you’ve installed a Custom WordPress Theme in your blog, you should make it mobile-friendly. You can do this by using The AMP WordPress plugin, which is the best WordPress plugin for making your site mobile Friendly and also for speedy loading Websites on Mobile screens.
Use Table of Contents in Blog Post
You can make use of WordPress Plugins to add this feature to blogs you post. To do this, you can discover many plugins within the Official Plugin Directory of WordPress.
It gives a summary for visitors to the blog post. What areas have you offered information on in the blog post? In addition, it can also help significantly in the position of your blog post on the search engine.
Some figures of The Standard Bounce Rate can be presented
• Content provider Websites: 40 – 60%
• Websites that have Lead Generation of between 30 and 50%
• Business Websites that are related to retail: 20 – 40%
• Service Providing Websites: 10 – 30%
• Blogs: 70 – 98 %
• Websites that have Landing Pages: 70- 90%
