OTT Platform is called a platform that offers online video content or other forms of media via the Internet. The proper definition for OTT can be described as “Over the Top”. It is a type of video-on-demand platform. It is a kind of software application (app) that allows videos and other media content are played.
To do this, users need to be enrolled in the OTT platform so that they can stream any video they wish to view. It is mostly utilized for Video Demand Platforms and Audio Streaming devices and voices IP calls communication channels, Messaging, and more.
How OTT Platform Originated?
The OTT platform first came into India in 2008. Bigflix is the first Indian OTT platform, developed through Reliance Entertainment. The platform was followed by the launch of India’s first OTT mobile application called NEXG TV from Digivive in the year 2010. The app could be accessed via television and video on Demand.
Live streaming for the first time on NEXG TV Indian Premier League Match 2013-2014 was available for smartphones. The turning point for the OTT platform was when India’s two biggest (OTT) OTTs – Ditto TV (ZEE) and SONY LIV were launched in the Indian market in 2013. The media channels, including Star, Song, Via-Com, Zee, etc. were shown on Ditto TV.
What’s the main difference between an OTT Platform and a Traditional Platform?
Original content is shown on the OTT platform. In Traditional Platform, fictional and content from the past are displayed.
In the OTT Platform web-based series, documentaries, and films can be streamed on the internet. While traditional platforms require TV, as well as DTH connections, are required for Traditional Platform.
There is no need to wait to get any content from the OTT Platform. In Traditional platforms, this is not the case.
OTT Platform can be accessed from any place and viewed quickly. Each OTT platform comes with an app. This isn’t the case with traditional platforms.
Types of OTT Platform Services
Let us know now what kinds of OTT platform services are available?
Transaction Video on Demand (TVOD)
If a customer wishes to see their most loved TV Show or Film once they can view it for rent. You can also purchase it. For instance – Apple iTunes
Subscription Video on Demand (SVOD)
In this instance, the consumer must sign up to access video streaming. To do this, they must pay. In this case, there are many platforms on which customers can view the original content. Eg – Netflix, Amazon Prime
Advertising Video on Demand (AVOD)
Science is a part of the OTT service, where viewers can access the content at no cost. While you watch this video content, you are also able to watch ads. This could be any form of the video ad.
Best OTT platforms in India
Zee Entertainment Enterprises Limited has launched its own OTT Video Streaming Platform called ZEE 5 that provides Indian, International, TV shows, music, live TV, lifestyle, and health-related videos in twelve languages.
It is home to more than one million hours and greater than 500 Television shows that include more than 8,000 Indian Languages. ZEE 5 provides a premium collection of shows from all over the world. It comprises Turkish, Korean, Spanish shows.
It is gaining a strong position within its Indian market. Today, it is owned by the Disney OTT platform that has thousands of active users, based on the more than 500 million people who use it monthly. It is most famous for its popular shows such as Live Sports Programming and Game of Thors. It offers services without a subscription.
The world’s most-watched video streaming. Secret Games was released in India in the year 2016. Secret Games was released just four months after its debut and it was able to gain an impressive amount of attention. Because of Jio’s low-cost plan and original television shows, reality series and films were launched. The subscriptions increased substantially.
In the wake of Hotstar, which was powered by Disney Hotstar, Sony launched its own OTT service in 2013 and began to enter the streaming world. One year later it was more than 100 million downloads were completed. Sony Liv also showcased the soccer world cup in a live match, much like the Hotstar Premiere League.
Voot, which is used to view what’s happening in the color series. It’s a kind of platform for video on demand that is part of Viacom 18. Viacom 18 is one of the biggest networks of media in India.
The platform offers a wide selection of options and choices for its users. With over 45,000 million hours of content are available, which includes Color, MTV, Nickelodeon, Viacom 18, Motion Pictures and MTV Indies, and many more.
It’s the biggest of television Shows, Blockbuster, Films, and Toon. The primary objective of Voot is to record videos in high quality without having to pay any additional fees. It has so far been successful in attracting more than 32 million people. Users who use the platform for an average of 50 minutes a day on the platform.
It’s an international platform that was launched in the year 2015. It’s accessible in Hindi as well as English. The company is currently developing content around the content library of Bollywood.
It’s a popular platform in the United States that has over 80 million users active. It boasts one of the biggest libraries with over 10,000 films. In addition, this premium source for TV music, video, and audio tracks is unbeatable in terms of quantity and quality.
It is the fastest-growing online OTT platform following Netflix. It provides Indian Original Content with regional languages. In January of 2020, Amazon CEO – Jeff Bezos announced the purchase of Amazon Prime Video in India.
The Product Director of Amazon Prime Video, India has the highest number of members in 16 countries. The number of members is increasing quickly across those 16 countries. Around 93% of the time Indians spend online on videos. Amazon offers not just English but also Hindi language, as well as regional language video streaming.
It is an Indian product that was created by the founder of the company, who was Mukesh Ambani, who owns Reliance Industries. It lets you view videos on India’s most viewed free subscription. It is now the biggest OTT platform.
It is a well-known OTT Platform, which remains in the spotlight because of Adult Web Series. It is an ad-free subscription that is part that is part of Film TV, a production house called Balaji Tele Films Limited.
It includes 32 original series that are available in Hindi, Bengali, Tamil, Telugu, Gujarati, and Marathi. It offers the lowest subscription plan for 3 months at $100 and a year-round service for just Rs 300.
This is a movie training service that is operated through Reliance Entertainment. It has five profiles for users as well as HD quality streaming across five devices simultaneously. BFLIX has decided to offer free digital streaming on its platform because of Home Video Market.
The future for OTT Platform?
OTT platform offers a lucrative chance in India. Since India is the second spot concerning population. So, there is no lack of users in this country because of which the future of the OTT Platform will be better in the future.
Today, OTT has become the top talked about platform across the globe. This will increase over the next few years. Therefore, shortly, the population of India could benefit from this method to attain even higher levels.