Email marketing, in easy language, is the best way to promote your products and services online. It’s just a part of internet marketing strategies. In this, companies send messages to a group through an Email List. All the business houses and service providers have to do marketing for their existing and upcoming products and email marketing is the most used cost-effective technique for this. If you think that email marketing ends, don’t believe it. Emails marketing might be a waste of time if not well planned, or a fabulously effective strategy to boost conversions and increase brand loyalty. It’s depended on you how well you execute your marketing strategies and implement them.
Friends, to become a better Email Marketer, you do not necessarily have a blog or website; you can become a good Email Marketer without all this. What you want to do through Email Marketing, you have to think first of all, like if you want to bring traffic to your website through email or you want to promote a product so that you can earn or you can use your post, want to give information through the newsletter. As you all know, some people do not have time to read News Paper or watching TV, but they keep checking their email every day, so we can sell our product very easily to such people through email. Every day we send and receive billions of emails and that number increasing every year, over 90% of users who access the internet across the globe have their email addresses. Follow below mentioned helpful tips and strategies for effective and result-oriented email marketing: –
Email Types
1. Email Newsletters: – This is a type of mail that informs your audience or subscribers about the latest news, tips, the latest update of company products, and running activities. Simultaneously, they are designed to gently push users towards the conversion.
2. Transactional Emails: – These are system-generated emails sent to a user by a website or companies App based on a specific user’s activity. Examples of transactional emails are Order confirmation emails, Shipping notification emails, Delivery confirmation emails, Double opt-in emails, Password reset emails, Legal update emails, Invoice emails, etc.
3. Behavioral Emails: – These emails are automatically sent to recipients based on their actions and behavior when users interact with a business on Social Media, the company’s website, email, and other channels. Helpful to increase customer engagement and sales.
4. Promotional Emails: – The main goals of promotional emails are to speed up the buying process and create new customers. It is a commercial broadcast that usually offers incentives to drive sales and revenue for a business. It provides the latest information about new or existing products or services. These schemes also offer great discounts and incentives to users regarding products and services.
5. Retention Emails: – It is a select and automated message sent to your existing customer to increase engagement, loyalty, and satisfaction. It’s the most common form of email marketing today. It helps users to get the most out of your product or service.
Benefits of Email Marketing
• Excellent Return on Investment.
• Instant impact on business growth
• Reach a global audience
• Easy to share, measure, and easy to get started
• Drive revenue to your business
• Deliver targeted messages
• Reach an already engaged audience
• Cost-Effective
Best Free Email Marketing Tool 2021: – With the help of these free email marketing tools, every organization can save precious time and can target more users worldwide. These help to send bulk emails to targeted users. First, need to plan effective strategy and set goals accordingly. Below mentioned a list of free email marketing list:-
1. SendinBlue
2. Omnisend
3. EngageBay
4. EmailOctopus
5. Convertkit
6. MailChimp
7. MailerLite
8. MoonMail
9. Moosend
10. Sender
11. Campayn
12. SendPulse
13. Zoho Campaigns
14. HubSpot
15. ExpressPigeon
16. Stripo
17. Mailjet
18. Wix ShoutOut
19. CleverReach
20. Benchmark Email
21. Mailgun
22. TinyLetter
23. Sendicate
24. VerticalResponse
25. Pepipost
26. Kickbox
27. YMLP
28. VerticalResponse
29. Revue
30. Sendwithus
31. Django Drip
32. Freshmarketer
33. SendLoop
34. RedCappi
35. AWeber
36. Right Inbox
37. MailGenius
38. CoSchedule Subject Line Tester
39. Sumo
40. GroupMail
Effective Email Marketing Strategies
- Try to create Killer Subject Lines, which help to grab user’s attention
- Try to Personalize Your Emails, Always put the receiver’s name in each email
- Keep your email Short with clear visuals, don’t stuff with extra content
- Optimize Your CTAs; use more contextual CTAs while writing mail, instead of promotional ones.
- Write Compelling Preview Text, Very important, because it can affect a person’s decision on whether to open an email or not. It gives a glimpse into the email content whether the content is relevant or not.
- Try to create mobile-friendly emails, as mobile users are in billions across the globe and surf everything on their mobiles.
